This is the print advert

This is my print advert, it chose this as my print advert because the smile on letty's face attracts people to it. As well as this the romance of looking into to eachothers eyes drew me to the photo, It is a peacful, Harmonic sunny day and they are sitting on the bench.

In the print advert i have used a variety of colour, this is because i think using different colour captures your eye and intruiges you into the print advert. However you do not want to use such a variety of colour, if you do then the print advert could loose its sensation and not look as good as it would otherwise.

With the font i took into consideration that the song was called 'upside down' therefore i changed the font style. I have become a lot more immune to photoshop i have learned how to rotate and change things. Albeit i may not be amazing at photoshop i still managed to change the Upside, so it is actually upside down. However i thought i would leave the down bit as normal. If you look in the bottom left of the print advert you will see that it says, coming out on april1st and Debut single upside down. These are in a small font so i thought i would put the sentences in blue and red this is to capture your eye out.

When it comes to the image, when i was reciving feedback about how much they all loved the image in which i used, which was letty and ludo sitting on the bench. That i then faded one out and then put one over the top, this worked out really well because we now had two of the same image one faded over the other and the one on top was upside down, this in my opinion highlights the name of the song upside down, so this was ideal. When i showed people after i had done it they seemed to think it was really cool and matched the name of the song.

This is my rough edit of my movie - Still a lot to be done.

This is the rough edit of my music video.




I have tried to capture a vast variety of shot, so when people look at the rough edit they can then give me the feedback on what they love and what they hate. This means that i can edit it around what they want and thinks works best as they audience. I myself no that there needs to be a lot of work to be done on it. However i think the rough edit is a good start.

The rough edit is a fundamental part to the video not only for the feedback. However it also allows you as the producer to use it as a waypoint to stop and look where you are and what you think needs to be done to improve the video, there is always something that can be done better, no first draft is perfect without any hiccups.

In the video i am trying to capture two things.  One is that jay who plays the girl who is not so wealthy. Jay is in a dream fantasising about having a boyfriend like Ludo, not only this but she is dreaming about living a vastly different lifestyle and is dreaming about having money and better clothes. This moves me on to the second thing in which i am trying to capture; i am also trying to capture the difference between the rich and the poor and the conflict that arises between them.

It is very hard to see this in the video, this is one of the things in which i saw, i am trying to make it a bit less subtle and a little bit more obvious to see.

The print advert Flat Plan

 
This is my flat plan for my print advert, it is a photo of Letty  with the album name above her hear in a smaller font to really drag the attention of people towards it.  As well as this they will also be intruigd into the print advert. Giving a higher percentage of them buying the album.  The main problem of doing advert or a album is you have to make sure it is highly artistic and intruiging. This is due to the fact that no one is buying albums anymore or Cd's unless it is for their cars or stereos. This therefore means that you have to try and make the advert as intruiging as possible.

The flat plan is vital as it gives people a greater insight into what you will be including in your advert, as well as this it gives you the production team a greater insight into what the people like with the constructive feedback into which they give you. This gives you time to change things to what the people want. This means when it comes down to it, you have changed what you where going to release around what other people want and essentially this should make them a lot happier and intriuge them into the album, or at the least it will catch their attention.

The flat plan also allows for you to get feedback if you send the flat plan around your friends and family as well as this post it on internet sites, as well as this you ask for some feedback. You can take what other people say into consideration as if they have noticed it and think you can improve on it you most probaly should.
Not only this it allows you to use your ideas and imagination to think about what artistic values you could use to change your flat plan to become more artisitc. More colour and artisitic drawings will draw more attention to the flat plan.

3. 3. Investigate how important the print advert is the promotion of the artist/music.

I have learnt a lot about how important and fundamental a print advert is to you selling your album. As well as this how you can achieve higher rates on the market and what to avoid doing, that could cause your album to suffer, or not be as popular as thought.
For example if you where to put you advert advertising the musician who is going to release the album. If you where going to put your print advert anywhere, the most ideal place to put it would be at a concert or gig in which the music is the same genre, and the fans are vaguely the same.

It would mean the people there could possibly be attracted to your
album, this could compulse the people to look at your album in greater deatail, and possibly buy the album. Not only this but it can be used as a infomation advert and can inform the fans of the songs, realease dates, title and other news that maybe related to the release of the album this makes it easier for them to purchase the album,not only this but it also broadens the market, as the more people that look at the album in deatail means that more people are more likely to buy the album. Hence why you would not just put it at music gigs, you would put it in places like the underground in which thousands and thousands of people use that on a daily basis then you are going to get some publicity, or even on a bus. You can find the most unlikely places howevr they get the most publicity.


If you see the poster then you are more than likely to recognise the song when it is realesed.

This is the album cover of the foals holy fire, which i have modified. As you can see from the originol cover i have changed a lot.

 

For example the main change is the colour is not black and white. if you look at the waves in the bottom of the photo i have bought out the white parts of the waves cresting a lot more this in my opinion gives it a more serial and beautiful effect.

 I think it is vital for people to see what you have changed, the original is very good as you can see how many different things they have included in theirs, i thought that the horses in the photo symbolised the album cover, hence why i did not change this. So i changed the light, i really liked the reflection off the water as the you can see the water is a yellow orange

colour this is becuase of the sunlight reflecting off the water.

However i did change the general ambience as you can probaly see, in the orginal it is a yellow orange colour, however i have increase the contrast and changed the colour to a black and white look, it gives a really nice faded and washed look.

Hope you like it

7. Do a flat plan of your digipak (the paper equivalent of a storyboard) work out the layout you want, and plan the type of photos you need to take of your star. Digipak templates are available from Mrs B.

This is a photo of my digipack the way i want it to be. Sorry the drawings are not the most artistic, im not the best at drawing. I wanted to capture the images at the right time. As you can tell from my drawings i am not the most artisitic man to walk the planet. However i think my digipack really saymbolises what my video is really about. The digipack is vital becuase it offers everything you need to know about the album itself and what it includes.  

People have different ideas and i wanted to try and keep mine as basic as i can. However i wanted to use images which mean something to the song and not only this, will give people an insight into the album and what it includes.

Instead of taking photos i am just going to take images from the video itself this gives the truth into the video. As well as this it is truthful and will hopefull give that feelling off.

I hope that the digipack gives off the feeling that i am trying to capture the difference between the rich and the poor. As well as this i am also trying to show in the video that jay is also fantasing about living the lifestyle in which letty is living.

1. Research the conventions of CD advertising. Look at music advertising from the genre your music video is and come up with a list of conventions that you need to get right. Choose one advert and do a detailed analysis of it (this can be done with an image of the cover and arrows etc.)

5. 5. Take an already existing digipak and copy it on Photoshop, copying everything you can.

This is the front cover of the digipack in which i created. Originally did on powerpoint but when i tried to switch it over to photoshop, everything went pear shaped and nothing managed to work. But i used photoshop for some of it. I feel like there is a lot to gain from using photoshop.

This is my copy.

As you can see this is the origional album cover, there are some little but obvious changes and differences, for example the fonts are very different, especially the 'Brit' and the awards look very different. Also the master card sign is different. On the origional it is slanted where as on my version it is not as slanted. I have tried very hard to make it as realistic as i possibly could.

 

 

This is my version of the back of the album digipack. I have tried to make it as realistic as possible. However i sturggled. There are actually 41 songs on the album on two seperate CDs. Here i have only listed 7. So there are some things which could of been done better but here is the best i could do.

 

point 6 - 6. Investigate the how the sales of CDs have changed in the last five years. Look at how artists are now making most of their money.

CD's have always been a 'must have' and have remained to be a very popular product to listen to music via. However music sales in the UK have fallen for the sixth consecutive year, according to the British record trade.  The BPI said combined digital and physical album sales fell 7% last year, from 128.9 million to 119.9 million.The 2009 figures saw an overall drop of 3.5%, despite a rise in download sales., music and books retailer HMV announced plans to close 60 UK stores in the next 12 months. The company said Christmas sales were down 10% and warned profits would be at the lower end of forecasts, blaming severe weather and "challenging trading conditions". The BPI monitored sales gathered by the Official Charts Company and said sales of digital albums in 2010 have increased by 30%.It also found the combined singles market recorded an all-time high of 161.8m, beating 2009's figure of 152.7m.

 It is now easier, and faster, to click a button a download your new favourite track, legally or illegally. Now thanks to to sites such as youtube and spotify, it is simple and easy to listen to music over and over again free of charge. This dramatically effects artists as they do not make a profit from there music. Itunes helps this by charging for downloads, although this does not support the sales of CDs.

  Artisits are no longer making a great amount of money from CDs. It is now coming from performing at festivals or concerts, or going to do a private show. If they are going to do a festival then normally the company will fly them out there and pay for their accomadation. As well as this itunes is still used all over the world on a daily basis. Itunes will keep a percentage of the money but the rest will go to the artist. As well as this artist will avertise themselfes, they do this in many different way's such as selling T-shirts, Caps, Flags,Horns and 20 second recordings of their latest song.

How is star image used.