It has been said that the audience to watch my video will be an alternative crowd. This tells me what i need to do in my music video in order to make it a popular video. Now that i know my crowd i need to research what i need to do in order to make sure that it fits the genre and the audience. So it is popular. Thus this should enable me to know more about the people who i am trying to persuade to watch the video. As well as this if i research what they like then i can include as much as i can in the video. 
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