Monday 11 March 2013

Audiance Research



With the overall feedback i was really happy with the result, it was very constructive feedback. One of the main comments was the addition of Ludo, the male part. As well as this people also stated that they loved the:
  •  Lots of different shots
  • The editing.
  • The location.
  • The acting.
  • The effects which where used.
  • The light and the effect the it had on the video.
  • Well filmed.
  • The changing of the colours.
  • The focus of the video.

I also recived negative feedback which was, the story if you didn't know what it was it is hard to undertand. I can understand how the story could be hard to understand going back and watching the video.

It was very intresting to recive the feedback in which other people had to over and there feedback is very valuable to the video and also appreciated, thank you to everyone who left a comment and posted.

Point 2 2. How effective is the combination of your main product and ancillary texts?



Above is a prezzi showing how the advert, digipack and my video all link together

DIGIPACK


 
 
I had a lot of fun designing the digipack. I was amusing myself deciding what images to use and how to use them. I especially like the 1st and 3rd as the first slide the cover shows an empty bench. This was to give an impression of emptiness whereas after you have listened to it you see the image of Ludo and Letty on the bench and it gives the impression of it being filled.
 
Not only this but the last slide. This is the slide which connotates the album and the digipack as the house is a mansion. You immediatly get the impression that the video is going to resemble something about wealth.
 
I chose image number 2, this is the one of the sun shinning. I put this in because in my opinion the song is a very bright and cheerful song.
 
I have tried to keep the colours as bright as possible as i feel that the video is a bright video, so i wanted them to resemble eachother.
 
I used photoshop to design my digipack, i think this is a very efficient way of creating a digipack. Once you have taught yourself the basics of it, it becomes very easy to handle.
 
 

Evaluation Question 1

 
 
1) I think this shot resembels and shows a lot. For insatance in my shot you can see that i have tried to capture a area which is not that luxurious. In the Artic Monkeys video when the sun goes down we can also see that they have tried to capture the same. In the Artic Monkeys video they have used a actress who is usually playing the role of a chavy figure. As you can see they are wearing pretty much the same clothing apart from she is wearing a heavy rain jacket. However i would say the shot that i found is more intimidating than jay.


2) The shot in which i found is Adele someone like you. I think these shots bare some of the same similarities for example, the shot in itself it a close up, not only this but i think Letty and Adele are vaguely similar as they have sensational voices not only this but the way in which they sing. The way they sing is very cathartic this means they are sininging like they want to let there emotions out. This is what draws people in. Letty is not singing however i still felt attracted to the idea of Adele.

3)  This shot is a very basic shot and the opposing video is sub focus tidal ways, in my opinion both shots bring you into the video, they are not very intresting but they are very well placed. This shot i found the same the shot from sub focus, this is very intruiging as you can see view from between her legs, in my shot i have tried to cature a Birds eye view of the feet.

 
4) The opposing shot is take from the Automatic- Monster, it was hard to find a shot of someone walking out of the woods, if you look closely you can see that the band members are walking out the woods as well as this it is the same shot as Ludo walking out of the woods. This is what attracted me to it, as the shots serve the same purpose as well as this the general shot is the same, it is a long shot.
 
5) This is one of my favourtie shots in my music video as it really shows the atmosphere of the video and it also shows what type of enviroment i want to capture. As you can see from the shot that i have done i have done a mid shot of letty with the same shot eemerging from behind her. Due to the song being called upside down i have flipped the shot so it upside down. If we look as florence and the machine and rabbit heart. They have done the same thing, however they have not flipped it upside down, however they have kept it subtlety in behind.
 
6)  In this shot i have tried to capture deprivation of the shot, as you may be able to tell, the shot in which i have done is Jay who was playing the less wealthy individual is skimming her hands along the wall, the shot in itself is a point of view shot. If we look at Ellie Goulding song anything could happen, we can see that she is using the same point of view shot. This captures the resemblance between the two videos.
 
 
 
7) This is the shot which is struggled the most to find a shot that bared even the slightest resemblance. However as you can see both are a tracking shot. In Gabriella Aplins video please dont say you love me she is in the shot. Where as in my shot i have got a shot of the trees i was passing when driving home, i then doubled that over and ran the new shot backwards to give a new effect. However both are of tracking shouts and bare some form of resemblance to the outside world just passing them by.
 
8) In my video this is the part of the video that shows how happy Ludo and Letty are together, as well as this it also shows the viewers that they are in fact together. Therefore in this shot they are so happy to see eachother that they decide to dance with eachother. In the opposing shot, which again is Rabbit heart by Florence and the machine, they are doing the same thing, they are having such a good time. As well as this they are both paning shots.
 
9)  Again i think this is another vital shot to both music videos, we can see this by it being the first kiss in both music viideos. Bruno Mars is renowned for writting music about how hard love is and relationships so therefore we can anticipate that there is going to be a kiss in his music videos. In my music video i am trying to show a different life and a different reality between the rich and the poor. As well as this you can also see the passion that is captured in both of the music videos. In my opinion i think that the kiss draws more people into the video. This is not due to everyone wanting to see a kiss but they are done in such different ways that it makes the video a lot more serial and also a lot more intresting.
 
 
 
 
 

Friday 8 March 2013

Video Final Draft



This is the final draft for my video as you can see when you watch it i have changed a lot to it and tried to make it more intruiging and less intresting.