Wednesday 23 January 2013

Marketing Your Album

If we look at for instance Pamola Faith,  She realease an album on November 27, 2012. The album in itselelf is called fall to grace. When we look at the album cover we can see that it is very artisticly drawn. As well as this it has loads of colour to it, as it looks like she if floating. This could emphasise the point of it being a very realxed and chilled album. As well as this there are also parrots flying around her. Parrots are world renowned for being a house hold bird and a bird that can talk to you, not only this but they are renowned for being a 'thing of beauty.' Due to the Parrots being so colourful and beautiful and flying around her. She herself is wearing a long red dress and floating in the middle of the album cover, it looks like she herself is a bird of some origin. 
So the photo defiantly draws your attention into it and intruiges you more and more. I think that the photo on the album cover is vital, as you need something to draw the audience into it. Especially in the modern day when the majority of people will download it straight from ' you tube' or Itunes.
 
When we look at the font which has been used to spell her name, it is again a very artistic font which grabs your eye. I in person think that the font must have been hand written and pressed or copied onto the album cover as not all the letters are the same size.  However when we look at the album name we can see that it is a bacis cambria font. Roughly size 16, this may be because if people have seen the album photo and the artist name, they may already bet thoroughly intreged in the album.



There are several different ways in which artist promote themselves, such as creating a fan page, a fan page will allow your fans to come see your local news and when your next gig is, also they have got twitter to connect with influential people in the industry. Not only this but they  create  blogs on blogging websites such as blogger or wordpress this allows them to post every day about whatever they do or have done. Albeit there are many social networking sites there are 2 main ones, twitter and facebook, these are both used by artist to promote themselves and post links about where to find there new videos or songs.



As well as this there are also talk shows and radio interviews in which the artist will participate in, this gives them an upper hand as they have been in the public eye, and represented themselves in the best possible way they could. Due to them being in the public eye on a frequent basis, this intruiges the public on a broad scale and we look them up. A prime example of this is a band called the foals, they where not heard of on a vast basis, then they went on radio one, they where established as a very 'cool' band and people loved that.
 



Talk shows are on of the most productive ways in which a artist will publicise itself. As they would do talk shows all around the world in as many different  situations as they can. This will again put them in the in the public light, but then again any form of press is good press. Also because the artist will be doing a talk show in several different countries at a time, he or she is being seen by a larger amount of people. As well as this but because the artist is being asked on a frequent basis to come and do a talk show, this is going to boost their confidence.

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